9 Principles for Great Branding
I came a cross the interesting article via FastCompany a few weeks back where they interview 3 seasoned designers, Robert Brunner, author of Do You Matter: How Great Design Will Make People Love Your Company; Joe Doucet, founder of Joe Doucet Studio and David Hill, vice president of design at Lenovo and author of the Design Matters blog. These guys really touch on some great points, check it out here!