I just came a cross this re-brand / logo / identity design for the one and only Calvin Harris… As I normally say, the simpler the better when it comes to logotypes, I think Paul Hutchinson out of LA (USA) did a superb job! The new logo and identity design was commissioned though Vincent Haycock Studio… Check out more here!
I saw this the other day and thought to myself, “It’s about time!” The old Humana logo was just too too dated, especially for the insurance sector; which mainly is technology driven these days. I feel the “Intel-esque” design works very well and was a good way to go in this much needed 50th anniversary logo update. The new logo looks like a clean-cut mix of the NeoSans and NeoTech faces that Intel employs. I’m really liking the curves on the “H”, a very memorable feature.
I came a cross the interesting article via FastCompany a few weeks back where they interview 3 seasoned designers, Robert Brunner, author of Do You Matter: How Great Design Will Make People Love Your Company; Joe Doucet, founder of Joe Doucet Studio and David Hill, vice president of design at Lenovo and author of the Design Matters blog. These guys really touch on some great points, check it out here!
I’ve been asked to design a few logos lately, and it seems to me that a lot of people don’t really know the difference between branding, a logo, a trademark etc. So I put together this little post to help educate, cause I always say an educated client is the best kind. Don’t remember where I heard that, but I adopted it immediately.
This might be one of Thats the On first CBA things you do when starting a business or the last, but what I know is tackling a logo for a new brand isn’t always an easy task. There really is a lot to consider. It’s important to consider that your logo isn’t just a visual representation of your brand, it’s possibly the most valuable commercial asset in your arsenal. I’m gonna walk you through a few steps it took to make my new logo for Caffeine.