I just came a cross this re-brand / logo / identity design for the one and only Calvin Harris… As I normally say, the simpler the better when it comes to logotypes, I think Paul Hutchinson out of LA (USA) did a superb job! The new logo and identity design was commissioned though Vincent Haycock Studio… Check out more here!
I saw this the other day and thought to myself, “It’s about time!” The old Humana logo was just too too dated, especially for the insurance sector; which mainly is technology driven these days. I feel the “Intel-esque” design works very well and was a good way to go in this much needed 50th anniversary logo update. The new logo looks like a clean-cut mix of the NeoSans and NeoTech faces that Intel employs. I’m really liking the curves on the “H”, a very memorable feature.
I ran across this awesome article on 99designs and thought they really did an awesome job, so I had to share it with you… If you don’t know who Saul Bass was, he was a legendary designer who’s designed some of the most timeless designs for some of the largest brands ever. Think ATT, Girl Scouts, Keeenex, and the list goes on….
I came a cross the interesting article via FastCompany a few weeks back where they interview 3 seasoned designers, Robert Brunner, author of Do You Matter: How Great Design Will Make People Love Your Company; Joe Doucet, founder of Joe Doucet Studio and David Hill, vice president of design at Lenovo and author of the Design Matters blog. These guys really touch on some great points, check it out here!