I saw this the other day and thought to myself, “It’s about time!” The old Humana logo was just too too dated, especially for the insurance sector; which mainly is technology driven these days. I feel the “Intel-esque” design works very well and was a good way to go in this much needed 50th anniversary logo update. The new logo looks like a clean-cut mix of the NeoSans and NeoTech faces that Intel employs. I’m really liking the curves on the “H”, a very memorable feature.
I ran across this awesome article on 99designs and thought they really did an awesome job, so I had to share it with you… If you don’t know who Saul Bass was, he was a legendary designer who’s designed some of the most timeless designs for some of the largest brands ever. Think ATT, Girl Scouts, Keeenex, and the list goes on….
I’ve been asked to design a few logos lately, and it seems to me that a lot of people don’t really know the difference between branding, a logo, a trademark etc. So I put together this little post to help educate, cause I always say an educated client is the best kind. Don’t remember where I heard that, but I adopted it immediately.
This wholesale mlb jerseys might cheap jerseys China be cheap jerseys one wholesale jerseys China of Thats the On first CBA things you do when starting a business or the last, but what I know is tackling a logo for a new brand isn’t always an easy task. There really is a lot to consider. It’s important to consider that your logo isn’t just a visual representation of your brand, it’s possibly the most valuable commercial asset in your arsenal. I’m gonna walk you through a few steps it took to make my new logo for Caffeine.