Logos Archives - Caffeine Design Studio

Humana Gets a Logo Update

October 18, 2012/1 Comment/in Brand & ID, Logos, News /by Justin

I saw this the other day and thought to myself, “It’s about time!” The old Humana logo was just too too dated, especially for the insurance sector; which mainly is technology driven these days. I feel the “Intel-esque” design works very well and was a good way to go in this much needed 50th anniversary logo update. The new logo looks like a clean-cut mix of the NeoSans and NeoTech faces that Intel employs. I’m really liking the curves on the “H”, a very memorable feature.

Inside Look: Saul Bass

September 30, 2012/0 Comments/in Around the Web, Brand & ID, History, Information, News, Type /by Justin

I ran across this awesome article on 99designs and thought they really did an awesome job, so I had to share it with you… If you don’t know who Saul Bass was, he was a legendary designer who’s designed some of the most timeless designs for some of the largest brands ever. Think ATT, Girl Scouts, Keeenex, and the list goes on….

Vintage Logos Photostream

September 30, 2012/0 Comments/in Around the Web, Brand & ID, History, Information /by Justin

I came across this photostream the other day and found it highly click-able… I thinks it’s awesome to scroll through these and see logos that have truly withstanded the test of time. Check out the stream here!

Logotypes and Branding

September 30, 2012/0 Comments/in Brand & ID, Information, Logos /by Justin

I’ve been asked to design a few logos lately, and it seems to me that a lot of people don’t really know the difference between branding, a logo, a trademark etc. So I put together this little post to help educate, cause I always say an educated client is the best kind. Don’t remember where I heard that, but I adopted it immediately.

Attacking the Infamous Logo

September 20, 2012/1 Comment/in Logos, Our Work /by Justin

This wholesale mlb jerseys might cheap jerseys China be cheap jerseys one wholesale jerseys China of Thats the On first CBA things you do when starting a business or the last, but what I know is tackling a logo for a new brand isn’t always an easy task. There really is a lot to consider. It’s important to consider that your logo isn’t just a visual representation of your brand, it’s possibly the most valuable commercial asset in your arsenal. I’m gonna walk you through a few steps it took to make my new logo for Caffeine.

Posts

Humana Gets a Logo Update

Inside Look: Saul Bass

Vintage Logos Photostream

Logotypes and Branding

Attacking the Infamous Logo

Portfolio Items

Tr@in Branding